# Customers Summary

> Use the Customers Summary tab in ISV Analytics to select licensing strategies, identify top customers, and prevent churn.

# Customers Summary

## Identify Top Customers and Monitor License Statistics & Utilization

Use the _Customers Summary_ tab of the _Subscribers Overview_ dashboard to identify top license purchasers, monitor customer health, and see your license type breakdown.

Open the `ISV Analytics` app from the app launcher and navigate to `Subscribers Overview`. Select the `Customers Summary` tab on the dashboard.

![Customers Summary](img/customer-summary.png)

### Top Usage Subscribers

This chart displays the customers who use your app most frequently.

![Top Usage Customers](img/top-usage-subscribers.png)

### Top Unique Users Number Subscribers

This diagram shows the customers with the highest number of active users engaging with your app.

![Top Active Users Customers](img/top-unique-users-subscribers.png)

### Top Per-User License Purchasers

If you distribute per-seat licenses, different customers may buy different numbers of seats. This diagram shows your top purchasers.

![Top License Purchasers](img/top-license-purchasers.png)

### License Per-User Utilization

Ensure that your clients are using the licenses they purchased. If a customer bought a certain number of per-seat licenses of your app and most of them are not assigned to any users, this is a red flag for you. You may need to check whether they are facing some issues, are not satisfied with the app, or are waiting for some decisions on their end to get started.

The diagram shows you the license utilization score (number of assigned licenses divided by total purchased licenses) for all your customers.

![License Utilization](img/per-user-licenses-utilization.png)

### License Detail Information

The bottom table of the dashboard shows detailed information about all the licenses provided to your customers. You can click on the _Subscriber_ value to open the related customer record (lead or account, depending on whether you follow the lead conversion process) and see the analytics [summary](../customer-summary/customer-summary.mdx) for it.

![License Detail Information](img/customer-summary-details-table.png)

## What You Can Do with This Data

Tracking and monitoring the data displayed on the _Customers Summary_ dashboard can help you sustain and develop your ISV business in the following ways:

- Select the best licensing strategy for your product.
- Identify top customers.
- React to license status changes to prevent churn and increase renewal rates.

## Use Filters for More Specific Results

The dashboard is equipped with several filters that can help you narrow the displayed data to see more specific results.

- _Package Name_ - If you have published more than one AppExchange app, you can see statistics for all of them at once, or select specific packages of your choice.
- _Subscriber_ - Allows you to display statistics for specific customers.
- _License Status_ - Narrow down results to specific license statuses, e.g., to show statistics only for active or only for trial-version customers.
- _Install Date_ - Define a date range of app installations to see statistics only for the customers that installed the app in the given period.
- _Organization Type_ - Choose whether to display statistics for production environments, sandboxes, or both.
- _Org Status_ - Some production orgs may be in trial status. You can filter to include or exclude orgs based on their specific statuses.
- _Org Edition_ - Filter by specific organization editions. This is useful for narrowing results, such as excluding Developer Edition orgs from production data (Salesforce classifies Developer Editions as production types).